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Understanding Spotify Audience Segmentation: And What It Say About Your Fans
Understanding your Spotify audience is pivotal for any artist aiming to grow their fanbase and make informed decisions about their music...
Abby Jaxon
3 min read


Playlist Promotion vs. Ad Campaigns for Music Marketing: Which Works Best?
"How to market a new song or album?" is generally the hardest question artists will constantly need to answer. Whether independent or a...
Abby Jaxon
3 min read


Spotify’s New Policies: The Game Just Changed for Musicians, Labels & More
Spotify just released the formal outline of their new platform policies. When combined, these represent the biggest change in streaming...
Abby Jaxon
5 min read


Pursuing a Music Career at 30+: Turning Late Start into a Lifelong Passion
Age is just a number, and many successful musicians have embarked on their journey to stardom well into their 30s and beyond...
Abby Jaxon
2 min read


How to Turbo Charge Your Social Media Growth
You're boring your social media followers... Yep, you heard us right! Your content is BORING af! But we have a guaranteed solution...
Abby Jaxon
2 min read


Crafting the Perfect Social Media Script for Engaging Posts
One essential element of your social media strategy is the script, the story that drives your posts
Abby Jaxon
3 min read


From Fusion to Fame: The Impact of Genre Blending on Musicians' Success
Genre blending is significantly transforming the music industry, allowing artists to create unique and innovative sounds by merging...
Abby Jaxon
2 min read

“The Great White Collar Migration”: How AI Will Make Millions of “Good Jobs” Obsolete
Now is a great time to examine some very interesting & frankly, scary observations about the state of Artificial Intelligence & our economy
Abby Jaxon
4 min read


One Million Song Streams: 10 Simple Ways For Musicians To Get There Without Breaking the Bank
In today's digital age, music promotion is easier than ever before. There are numerous ways to promote your music for free...
Abby Jaxon
3 min read


The First Algorithm to Land Major Record Deal Strikes Again with Amazon Music Deal
4 years ago, generative AI music co., Endel, signed algorithm deal w Warner Music Group, a 1st of its kind. Now signs playlist deal w Amazon
Abby Jaxon
2 min read


The Tragic Trifecta: Why Many Musicians Fail to Succeed
ADAM 4 Artists looks at the 3 main reasons why some artists never reach the level of success they desire...
Abby Jaxon
2 min read


Gucci's Cheap Watch Strategy: A Marketing & Branding Lesson for Musicians
ADAM 4 Artists explores Gucci's branding strategy and how musicians can apply the lessons to their own brands.
Abby Jaxon
3 min read


2023 & Beyond: What Tech Tools Will Musician's Use To Thrive?
As technology continues to evolve, the music industry is constantly adapting to new marketing trends. In 2023, we can expect to see…
Abby Jaxon
2 min read


The New Music & Entertainment Business: Easier Than You Think?
You didn’t pour your heart and your soul into your art just to post it on Facebook, Twitter, and a “link in bio” album cover photo…
Abby Jaxon
6 min read


Music Marketing 101 With ADAM 4 Artists
Making it big in today’s competitive music industry is no small feat. In order to thrive, your constant non-negotiables are 1) Talent 2) ...
Abby Jaxon
2 min read


2023 Songwriters Will Be Paid More: Copyright Royalty Board Accepts New USA Rates For 5 Years
The services which will be affected by the new CRB IV rates are: Amazon Music, Apple Music, Google / YouTube Music, Pandora, and Spotify...
Abby Jaxon
2 min read


2023: 10 Controversial Music Industry Predictions
Predictions are usually wrong. When we get it right, we get it really right. Our predictions for the music business in 2023 are as follows..
Abby Jaxon
3 min read


TikTok Is Driving Fewer Streams to Its Biggest Hits
The top 10 TikTok tracks were streamed far less in 2022 than they were in 2020, fueling worries that app usage isn't translating to streams.
Abby Jaxon
4 min read


WEB3: Universal Music Hires Former Soundcloud Exec To Develop Opportunities
Universal Music Group has been making a lot of noise in the Web3 space this year.
Abby Jaxon
3 min read


Playlist Pitching: Not All Methods Are Created Equally
According to Spotify, the correct way to pitch for editorial playlist consideration is through the “Spotify For Artists” dashboard.
Abby Jaxon
2 min read
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